The Melbourne Mudies...

 

I was quite intrigued by the use of the phrase The Melbourne Mudie's.

Half an hour searching through Trove not only revealed that Mullen's used the phrase in their own advertising, but that it had entered common parlance. A number of articles used the phrase in contexts such as groups of ladies outside the Melbourne Mudies, suggesting that it was in common use and used as an alternative to Mullen's...